Portugal to increase tourist marketing
Tourist authorities in Portugal have announced plans to step up efforts to promote the country overseas.
A new campaign has been designed in order to boost visitor numbers, as it is currently facing strong competition from rival markets such as Spain.
By marketing Portugal as the "West Coast" of Europe, it is hoped the association with places such as San Francisco will rub off on the country.
The government-backed initiative will promote qualities it shares with its US counterpart, such as its good weather, beaches and viticulture.
Economy minister Manuel Pinho commented: "For the first time all institutions responsible for the campaign worked together to make it happen."
Speaking to Reuters, he added that the project was "innovative".
According to Country Life magazine, Portugal is already highly popular among British property investors.
The publication stated that 11,000 people have holiday homes in the country, while more than 38,000 UK citizens live there permanently.
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