Croatia 'wants green tourism trade'

Tourist authorities in Croatia have announced plans to make its holiday industry more eco-friendly.

The Croatian National Tourist Board (CNTB) stated that it was reviewing it marketing plan in order to promote the country as a good destination for environmentally-aware people.

Although it said it did not plan to dispense with its current strategy of presenting Croatia as an unspoilt alternative to the Mediterrean, CNTB expressed a desire to put more emphasis on its green credentials.

Niko Bulic, director of the organisation, told Travel Weekly: "We don't want to rush into change, but we want to do more to encourage eco-tourism."

He added that visitors to the country had the opportunity to see how many people enjoyed a traditional lifestyle, benefiting from locally-sourced goods such as fish, grapes and other types of food.

This follows a recent report by the European Union which said that Croatia was making "substantial progress" with its negotiations on achieving full membership.

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