Britons travel to 'luxury destinations'
Holidaymakers in the UK are increasingly booking trips to places traditionally associated with the luxury travel sector.
According to Holidays-Direct, top-end destinations such as the United Arab Emirates are attracting a higher-than-average number of bookings this year.
The online travel agency believes this is because British consumers want to make the most of their holiday time and ensure that it is a memorable trip.
Jon Pearce, spokesperson for Holidays-Direct, suggested that this could be partly because the economy in the UK is faltering, while the weather has also been less than ideal at home.
He commented: "We all need cheering up, so a holiday is a luxury that has become a necessity for many."
Mr Pearce added that people are increasingly planning ahead and booking their trips abroad well in advance.
This comes after TUI Travel revealed that many British tourists are upgrading their holidays to more expensive alternatives.
The firm said his is partly because people are feeling miserable as a result of the economic downturn in Britain.
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